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The outbound campaign guide

The manual for creating an adapted and scaled outbound campaign, step by step.

Outbound call campaigns have been mishandled for several years now, due to new restrictions but also because of changes in consumer behavior: lower response rates, the blocking of call center phone numbers, objection lists…yet, none of this signals the end of outbound campaigns but rather a weariness on behalf of customers.

To mitigate the situation, contact centers must therefore review their manner of conducting outbound campaigns: more intelligent, more creative, less intrusive, and with a thoughtful approach that above all fits into a global strategy. In other words, give new meaning to outbound call campaigns.  

Discover in our new guide how to optimize the performance of your outbound call campaigns and therefore improve your sales.