Omnichannel

Contact Center Solutions

Case Study

[Centrale Automobile Chérifienne] Delivering exceptional service for premium customer experience

Industry: Automobile - Solution: Vocalcom Salesforce Edition - Use case: Customer Service


Centrale Automobile Chérifienne is a leading company in the Moroccan automobile market, specializing in the biggest brands (Porsche, Bentley, Audi, Volkswagen).As part of a project focused on business processes digitization and service quality improvement, CAC deployed a new customer service center equipped with the Vocalcom Salesforce Edition solution.

About Centrale Automobile Chérifienne

Country: Morocco
Activity: Automobile dealer
Key Figures

  • 1 shared customer service center
  • 16,000 cars delivered per year
  • 9,000 calls handled per month

« The Vocalcom experts who support us daily are real partners in our customer experience transformation project. »

Anouar Abdessadek, Head of Digital Transformation & Customer Experience Department at Centrale Automobile Chérifienne (CAC)